Binge-watching: Are we paying the price health wise?
DStv has admitted that "more and more customers are telling us they love to binge-watch box sets on DStv Catch ...
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Tag: Britta Reid
Review, examine, refine: The BRC’s rational and reassuring mantra
The latest Broadcast Research Council's RAM numbers were released this week. Britta Reid reports on what a year's worth of ...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...
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Why sponsorship works
The first episode of the seventh season of GOT (Game of Thrones) shattered all previous viewing records. In the US, ...
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Do consumers avoid advertising?
A great benefit of being involved with training is that one gets to have some really interesting discussions with a ...
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Getting more attuned to radio audiences
Advertisers and media agency personnel rely on media currency surveys, such as BRC TAMs and RAMs, to inform their selection ...
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