‘Herculean’ Establishment Survey task seeing the light
After two years in the making and admittedly a few false starts, the journey towards an industry-wide, innovative, multimedia Establishment ...
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Tag: Broadcast Research Council
International media agencies need to engage on SA audience research
It has just begun but already 2016 is truly proving to be a watershed year for the media industry in South ...
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No issues, no agenda: The new Establishment Survey is forging ahead
A very important workshop is taking place today. It brings together representatives from broadcasting, print media, marketers and media agencies to ...
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A reassuring report on television audience measurement
I was invited by Clare O’Neil of the Broadcast Research Council (BRC) to attend the presentation of the results ...
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TV measurement takes the high road
TV measurement was in a shambles not too long ago. But, after a great deal of hard work and commitment, ...
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Invitation to TAMS update and launch of Broadcast Research Council
CYBERTORIAL: You are invited to an update on TAMS and the introduction of the Broadcast Research Council (BRC). The event ...
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