eCommerce Insider: How to identify a true expert marketing partner
The world of paid media moves so fast, with platform updates, algorithm shifts, new sales funnel building mechanisms and technology ...
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Tag: budget
Seven Days on Twitter: A billion rand, football and a bit of branding
Hold on tight, it’s a potholed road but let’s swerve and scratch the surface of the week’s media with Acumen ...
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Media assurance: Data-based map of how your budget works for you
The vital role of media assurance for marketers and agencies examining 2022 expenditure and planning their 2023/2024 expenditure cannot be ...
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How marketers are spending their budgets in 2022 and the pitch landscape
The size of the global marketing industry coupled with what AGENCY SCOPE has determined marketers spend enables the indication of ...
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SA Budget: It’s time to disrupt the status quo
We believe the status quo is there to be upset. It is our view that if you’re not disrupting, you’re ...
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Big Tech advertising hollows out news media
Eventually, Facebook will become the de facto home for news publications as it brings its rich data and payment methods ...
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