Whose story is it anyway?
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AI can generate communications content, but human judgement remains essential to strategy, reputation and crisis management. Communications goes beyond content ...
Read moreDetailsAI deepfakes are creating a new corporate trust challenge, making fake communications increasingly convincing. South African regulators are warning of ...
Read moreDetailsTechnological changes do not change the essential value of communications. It provides more tools of unlocking this value.
Read moreDetailsReflecting a yearning for greater influence, public relations – or business communication, as it is increasingly becoming known – has ...
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