Tag: business writing

First sentences must seduce. The opening line of your copy is like a corporate pick-up line — it must draw ...

If you want to annoy me, sign off your e-mail with 'best'. When it happens, I am tempted to respond ...

It doesn’t matter if you’re a personal assistant who must draft correspondence on behalf of your boss, or a marketing ...

Email has changed our lives. Foremost, it has added to our business. Before, we gave colleagues information in person, or ...

A style guide is a document that sets out an organisation’s ‘house rules’ about language and formatting. It acts as ...