Case studies provide useful insights into what works and give us guidelines for how to build effective campaigns in our ever-evolving world. Read more
With the Cannes Lions behind us and the Loeries ahead of us, it is timely to reflect on a distinctly disturbing report released at the French festival last month by the UK’s Institute of Pra... Read more
Any brand that is not truly connected with its consumers is at risk of survival in the future. Consumers care less and less every day about advertising that is irrelevant, interruptive, bori... Read more
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
[PRESS OFFICE] Nare Mokgotho has won gold at the 20th Shots Young Director Awards at the Cannes Lions Festival. The ad was for the Showmax Zero Bucks Given campaign. Read more
With the 2019 Cannes Lions Festival of Creativity and associated Awards fast approaching, we chatted to some of the judges from South Africa. Read more
