Tag: Cannes Lions

Boardroom-first marketing: CMOs must connect marketing spend directly to revenue, payback and enterprise value. Creative quality matters: Effectiveness-led creative consistently ...

Access isn’t enough: Cannes rewards curiosity, preparation, initiative and active participation. Simple ideas can be powerful: Great work starts with ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...

Media now lives everywhere brands appear including litter, packaging and public spaces. Reverse Media Schedules treats branded litter as negative ...

Dentsu Creative has appointed its first chief creative officer for East Africa, promoting Kenyan executive creative director, Maxwell Ngari, to ...

With more than 150 hours of content and 500 speakers, the VML Intelligence team was on the ground, distilling the ...