Behind the brand: Castle Lager smashes labels with new advertising campaign
Aiming to overcome stereotypes, while increasing social cohesion in South African society, Castle Lager’s new advertising campaign is smashing labels.
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Tag: Castle Lager
The ads, the pundits, the people, the players, the platforms: All you need to know for RWC 2015
There is just one day to go before the Rugby World Cup 2015 kicks off with hosts England playing Fiji. ...
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The best marketing campaigns according to marketers
THE MEDIA YEARBOOK: The talkability of any marketing campaign is what it is all about. Freshly Ground Insights found out ...
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Leveraging the power of the game
Sports sponsorship is so much more than the ‘chairman’s folly’. Done well, it is one of the most powerful platforms ...
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Weighing in on sports sponsorship
The global economic downturn has impacted on sports sponsorship, but in 2013 the local industry still reported more growth than ...
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Briefly…
Briefly… Imran Garda’s new doccie premiers tonight; Castle Lager voted Jozi’s favourite beer; Wild photographer awarded by SAB; Thapelo invites celebrity ...
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