FGI Research Africa’s BRAD AIGNER analyses the 2021 MOST Awards results, delivering the trends and insights that come with having conducted research over a period of 11 years. Read more
The MOST Awards survey rated and ranked the service performance of over 150 media owners and media agencies in South Africa. Researcher Brad Aigner reports on his findings. Read more
Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad Aigner. The digital revolution has provided amazing new opportunities to market researchers and real-time research has upped the game in terms of both the speed and quality of data that we can deliver. Along with […] Read more
FGI’s Brad Aigner gives insight into how marketers feel their service providers are measuring up and what they really want. In a follow up to a study that was published in The Media Yearbook 2014/2015, Freshly Ground Insights conducted a survey amongst leading marketers in South Africa, to find out how well they felt they […] Read more
![MOST best in show [part two]: What you said about each other](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2015/10/Screenshot-2015-10-16-08.12.591.png?fit=300%2C224)
As in previous years, to qualify for the MOST Awards, a media owner must receive a minimum of 30 votes. In 2013, the Lamb Award was introduced to recognise media owners that received more than 25 votes but didn’t make the 30 vote minimum to qualify. Typically, it’s been the smaller or more niche-focused media […] Read more
![MOST best in show [part one]: The data and the videos](http://i2.wp.com/themediaonline.co.za/wp-content/uploads/2015/05/logo-most-2015.jpg?fit=300%2C240){kind=logo}
This year, the MOST Awards survey had the highest number of respondents ever, demonstrating that recognition of those in the media industry is appreciated and much-needed. Brad Aigner of Freshly Ground Insights gives deep background on the results. As has been done since the first MOST Awards Survey in 2009, over an 11 week period, an […] Read more
