When it comes to women’s and men’s magazines, the word on every editor’s lips seems to be “value”. This is particularly true of women’s magazines. When a woman is strapped for money and time... Read more
It’s not unusual to find Playboy magazine pushing the boundaries. This time, working with creative agency, Y&R, the magazine is encouraging its readers’ to get their minds in the gutter.... Read more
Playboy South Africa, long the target of what editor Charl du Plessis calls the “mother grundies” who want it and its brazenly bold Playmates banished, has capitulated. For the f... Read more
Playboy South Africa scored a couple of big hits this week. Not only did the magazine take over from Huisgenoot as the most talked about magazine on Facebook, but its ad – called Hair... Read more
It’s been a year since Playboy South Africa relaunched in South Africa. And a turbulent year it’s been too, with the departure of the launch editor and the arrival of his replacement, distri... Read more
Playboy South Africa is about to nail its ‘distribution resistance’ issues to match the logistics and supply of the magazine to an “unsatisfied demand” within the next six months. Editor in... Read more
