On the record: A stab at the agency of the future
MediaCom held a media owner only event in their basement. Owners I spoke to seemed to enjoy the interaction. The ...
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Tag: Claudelle Naidoo
That’s what they would say, wouldn’t they?
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in ...
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Maximising consumer engagement in a brand-push war zone
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists ...
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