There were some positives for media to take away from 2020, and this year holds plenty more for those agencies able to perform at their peak. Read more
RAM research by the Broadcast Research Council, now in its sixth year of operation, is still contentious. Here are views on its real value, and what media owners have done to stabilise and g... Read more
MediaCom held a media owner only event in their basement. Owners I spoke to seemed to enjoy the interaction. The concept is great but overall the implementation required attention. However,... Read more
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in a market like South Africa that is so diverse... Read more
The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in silos based... Read more
