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Home Tag click-through

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Agencies

SA’s ad industry must not regress to using outmoded digital metrics for ROI

by Andre Steenekamp

September 12, 2016

South Africa’s advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some ...

Digital

Waking up to 25AM

by Glenda Nevill

April 15, 2014

One of the biggest issues facing South Africa's digital media industry, particularly in the marketing sector, is a "massive" shortage ...

Advertising

How to solve the viewable ads debacle

by MediaPost

April 17, 2012

If an ad shows up on a Web page, and it’s below the fold where no one can see it, ...

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Tag: click-through

SA’s ad industry must not regress to using outmoded digital metrics for ROI

Waking up to 25AM

How to solve the viewable ads debacle

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Adtopia expands DStv channel portfolio

Awards Wrap: PRISM Awards honours PR professionals, Euphoria Telecom launches No Bull Prize, Red & Yellow students thrive at The Loeries

I love social media. But I hate it

What if the future of advertising isn’t better targeting, but better timing and context?

Awards wrap: iPendoring appoints Thembalethu Msibi as Jury President, Mpho Popps to host the 2026 Content Creator Awards, Kfm 94.5’s Best of the Cape winners

The new front page of TV: Where the viewing journey begins

What if the future of advertising isn’t better targeting, but better timing and context?

AI puts South African consumers in the driver’s seat as financial pressure reshapes CX

What if the future of advertising isn’t better targeting, but better timing and context?

The new front page of TV: Where the viewing journey begins

Awards wrap: iPendoring appoints Thembalethu Msibi as Jury President, Mpho Popps to host the 2026 Content Creator Awards, Kfm 94.5’s Best of the Cape winners

AI puts South African consumers in the driver’s seat as financial pressure reshapes CX

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What if the future of advertising isn’t better targeting, but better timing and context?

The new front page of TV: Where the viewing journey begins

Awards wrap: iPendoring appoints Thembalethu Msibi as Jury President, Mpho Popps to host the 2026 Content Creator Awards, Kfm 94.5’s Best of the Cape winners

AI puts South African consumers in the driver’s seat as financial pressure reshapes CX

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