25+ years to parity? Another generation at risk
International Women's Day is celebrated on 8 March. The 2025 Grant Thornton Women in Business report – now in its ...
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Tag: CMO
Balancing clicks and enduring brand love
Today’s CMO needs to master the fine art of balancing clicks with enduring brand love. With C-suite executives becoming increasingly ...
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A strategic rudder for brands
The role of the chief marketing officer (CMO) in today’s modern marketing world is to be the strategic rudder of ...
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The spear of digital transformation
The role of chief marketing officers (CMOs) has significantly evolved due to changes in consumer behaviour and the emergence of ...
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A wake up call for marketing
A look into how modern companies are shaping the future of marketing, and in particular how the role of the ...
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The role of chief marketing officer is shifting
According to the the research of marketing experts at Harvard Business Review, the CMOs of today are expected to, “creatively ...
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