Vodka martini, shaken not stirred: The case for cinema
Cinema remains a high-impact advertising medium post-Covid South African cinema reach requires multi-circuit buying Cinema audiences are young, digital, and ...
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Tag: Colin Ramparsadh
Just how ‘nano’ is the nano influencer’s impact?
The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s ...
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In defence of the ‘amazing’ AdEx
One thing I will say is that 'amazing' is probably the most ambiguous word ever. It can mean amazing in ...
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