The ‘new normal’ consumer needs your attention
As South Africans emerge from the pandemic with considerably less spending power, consumer brand relationships are likely to permanently be ...
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Tag: Consumer
Digital marketing agencies need to tap into offline data to elevate performance for their clients
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they ...
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Data insights are key to a new form of storytelling
In a world where the collection of data is happening at every turn, the need to turn that data into ...
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The deal with data: applying it in a way that makes a difference
It’s only when clients understand that data-is-people that it starts to have an impact on both strategy and personified creative ...
Read moreDetailsWhat is a UX designer?
UX designers are specialists who develop a deep understanding of users and their existing experiences to envision better experiences for ...
Read moreDetailsTransit Ads unveils ground-breaking insights community with TransitGo
Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a ...
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