Tag: Consumer

Thirty-seven percent of South Africans are shopping more online, according to a recent Nielsen syndicated study on the impact of ...

If a consumer trusts a brand, they are willing to pay a premium for it even though there are other ...

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.

For South African marketers Rain's 5G should be the sound of the starting gun. Now is the time to start ...

Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind ...

The social media reaction to Johnny Depp’s controversial video for Dior’s Sauvage perfume was intense. So intense... that Dior took ...