The implementation of lockdown restrictions in 2020 forced consumers to change their shopping habits. SoundInsights, which specialises in radio consumer insights, polled East Coast Radio and... Read more
Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new they have developed. Read more
Gen X wields significant buying power. They are now in their prime earning years and are the most active online shoppers among the different age groups. Read more
Throughout the course of the pandemic, consumers across the globe have realised vast behavioural shifts relative to their day-to-day lives — second-to-none being the way they shop online. Read more
As South Africans emerge from the pandemic with considerably less spending power, consumer brand relationships are likely to permanently be altered. Read more
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they must also understand the customer metrics that drive the profitability... Read more
