Throughout the course of the pandemic, consumers across the globe have realised vast behavioural shifts relative to their day-to-day lives — second-to-none being the way they shop online. Read more
As South Africans emerge from the pandemic with considerably less spending power, consumer brand relationships are likely to permanently be altered. Read more
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they must also understand the customer metrics that drive the profitability... Read more
In a world where the collection of data is happening at every turn, the need to turn that data into meaningful stories - or data storytelling - is the real priority. Read more
It’s only when clients understand that data-is-people that it starts to have an impact on both strategy and personified creative delivery. Read more
