Thirty-seven percent of South Africans are shopping more online, according to a recent Nielsen syndicated study on the impact of COVID-19 on consumer behaviour in South Africa. Read more
If a consumer trusts a brand, they are willing to pay a premium for it even though there are other similar offerings available to them at a lower price. Read more
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. Read more
For South African marketers Rain's 5G should be the sound of the starting gun. Now is the time to start working on advertising in an always-on, highly connected environment. Read more
Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind of data to inform the creative output they produce. Read more
The social media reaction to Johnny Depp’s controversial video for Dior’s Sauvage perfume was intense. So intense... that Dior took the ad down from its Instagram feed within a few hours of... Read more
