For South African marketers Rain's 5G should be the sound of the starting gun. Now is the time to start working on advertising in an always-on, highly connected environment. Read more
Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind of data to inform the creative output they produce. Read more
The social media reaction to Johnny Depp’s controversial video for Dior’s Sauvage perfume was intense. So intense... that Dior took the ad down from its Instagram feed within a few hours of... Read more
While the modern consumer is increasingly diverse, she is faced with increased financial pressures in a world where changes are slow to come. Read more
[PRESS OFFICE] A growing number of people expect businesses to be socially responsible, or at least show some awareness of issues that plague them and the world at large, writes Sizakele Nen... Read more
I am not sure about you, but there is an underlying feeling that the world’s equilibrium is not quite balanced at the moment. I think this is abundantly evident in South Africa’s downturn in... Read more
