Unlocking the full customer experience
In today’s rapidly evolving market, customer experience (CX) is a battleground for companies vying to secure a competitive edge. Globally, ...
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Tag: Consumer
Should the media tell you when they use AI to report the news?
Artificial intelligence (AI) is transforming the media landscape, both for news organisations and consumers. Applications such as ChatGPT, Bard, and ...
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Embracing generative AI: The key to automating CX for businesses
For a very long time, artificial intelligence (AI) has promised a lot while remaining inaccessible to ordinary people. You’d read ...
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Women are shaping household decision-making, while single moms go solo when it comes to financial support
During national women’s month in August 2023, TrendER/infoQuest, an online South African research supplier, conducted a survey amongst South African ...
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Brand measurement: An approach for the future
What is a brand? Isn’t it simply a name, logo, tagline, advertising or some combination of these? Throughout my career, ...
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The psychology of consumer behaviour in the purchasing decision process
As a marketer, it is important to understand the consumer behaviour factors that influence decision making to best guide consumers ...
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