About Liezel Jonkheid (CCXP)
Liezel Jonkheid is a CX specialist and seasoned CX and qualitative researcher. She is passionate about consumer behaviour, in particular the role of emotion and the subconscious in customer experience, buying behaviour and loyalty. She pursues the dream of creating better experiences for consumers by humanising customer experience. Her training and experience in the social sciences, communications, marketing, qualitative research, public relations, business and customer experience management have provided her with a deeper understanding of the complexities of human (and consumer) behaviour and emotions. She helps brand owners to design their customers’ response to engagement with the aim of retaining and growing the business.

Liezel is the owner of The Consumer Psychology Lab. She holds degrees in Social Work (BA Cum Laude) from the University of Pretoria, Marketing Management (Cum Laude) at University of Johannesburg and is an accredited Public Relations Practitioner (APR, PRISA) and a Certified Customer Experience Professional (CCXP, CXPA) and member of CXPA. Liezel is a regular a guest lecturer on marketing, research and customer experience management and research at UJ.