The undeniable capacity of a human touch in an increasingly digital B2B marketing space
How, then, does one evoke that personal touch online? To remain human in a digital B2B marketing arena, you have ...
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Tag: content marketing
In praise of content marketing
The Content Marketing Association estimates content marketing accounts for 20% of global marketing spend – and that’s set to increase.
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A Story: The Adventures of Media Maverick
n a congested marketplace with divided attention, could the story of the product be what made it stand out from ...
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John Brown Media SA welcomes Natalie Wilson as managing director
John Brown Media South Africa (JBSA) is delighted to announce the appointment of Natalie Wilson as managing director effective from ...
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How children are being targeted with hidden ads on social media
The combination of content marketing and social media creates something powerful.
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Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, ...
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