content marketing | The Media Online

Redefining content marketing: Marrying storytelling and tech

Posted By: Aileen Lamb & Hendri Lateganon: August 18, 2020In: Digital

The best content marketing practices are well known by now – authenticity, transparency, rich content and so on – but technological advancement is pushing the sector into an exciting, often... Read more

How to use intent data for content marketing

Posted By: TMO Adson: July 17, 2020In: Digital School of Marketing Press Office

[PRESS OFFICE] The data that digital marketers have access to about their customers and potential customers gets ever-more refined with each new advance in technology. Read more

Supercharging content: New Media acquires digital solutions agency Swipe iX

Posted By: TMO Reporteron: June 03, 2020In: News

New Media has finalised the purchase agreement for Swipe iX, a digital solutions and specialist development house that is part of the Amazon Web Services Partner Network. Read more

Seven questions advertisers need to answer to create meaningful content

Posted By: Gayle Edmundson: May 13, 2020In: Advertising

If you want to change the world you have to deliver the facts in a way that strikes an emotional chord. Storytellers and journalists have always known this. Read more

2020 vision – a brand’s guide to surviving the new year

Posted By: Ima Peteron: December 06, 2019In: Communications

In 2020 we will face new challenges as well as the same old ones. Brands will want to generate buzz, by being provocative but avoid the backlash of stepping that one step too far over the li... Read more