Does the demise of the cookie resurrect media-mix modelling?
Media mix modelling feels like a lost art and one that should be resurrected in a cookie-deprived world.
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Tag: Cory Treffiletti
Will we over-commercialise the metaverse?
Don’t worry. This is not going to be another pundit column that makes fun of the metaverse. There’s been enough of that ...
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Where are all the voice assistants?
Eva was taking notes for me. Alexa was telling me jokes. Google Home was helping me with recipes. Siri was making calls and ...
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Benefits of media escapism vs. threat of doom-scrolling
How much time do you spend scrolling through your social or news feeds? Let me be honest. I still spend ...
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Olympics unite people through the stories behind the sport
The Olympic Games begin in just over three weeks. The Olympics are a way of uniting the world through sport, ...
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You can now build a brand without using TV
OTT, digital TV, streaming -- whatever you call it, the options for delivering a targeted message are strong. There’s also ...
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