If you were putting together a media plan, would you consider TV commercials the same as video views? Would you combine them into a single metric? Read more
Now we’re aware of what’s going on and how to deal with it. In fact, the post-pandemic world of media could end up being far more efficient and far more productive than it ever was before. Read more
What do you do first thing in the morning and/or last thing in the day? Are you a 'doomscroller'? Doomscrolling is not healthy, so my recommendation is that we all collectively get off our p... Read more
This is a unique moment in time because brands are becoming more than a voice for profit. They are becoming a megaphone for their customers. More importantly, people are listening. Read more
This pandemic sucks. Let’s just start there. But it has created an opportunity for disruption and innovation to come to the forefront. Read more
The challenge is not so much the work-from-home concept, but the fact that the lines between work and personal are blurring even more than in the past. Read more
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