The truth is more important than ever, and media brands and advertisers have a responsibility to portray the truth and ensure it is rooted in fact. Truth creates trust... Read more
There may not be a dot-com bubble to burst anymore, but we are certainly entering into a period of consolidation and possibly reduction in the overall number of vendors around for you to spe... Read more
Agencies were built on the bread and butter of media and creative. These days, anyone can buy media and reach a targeted audience. Now they have to change to survive... Read more
Firstly, creative is more important than ever what with DMP and CDP. Secondly, data is old news, making way for AI. Thirdly, it's Amazon, Amazon, Amazon... Read more
'These folks are more focused than many agency people who are sliced thin among any number of clients.' Read more
AI can augment what you do and allow you to become a better, faster, stronger and more productive version of what you were in the past. Read more
