News outlets have a very specific opportunity. They are trusted by their audience and they are able to convey a point of view. They can also educate people to look at both sides of the argum... Read more
One sign of a healthy organisation is that data is used to dispel ego and to correctly drive decisions. When you rely on gut instincts, ego too often is allowed to get in the way. Read more
Sales and marketing are like siblings. They need and love each other, but they get on each other’s nerves and are naturally quite competitive with one another. Read more
The voice of the customer adds emotion into an otherwise logical conversation -- and every marketer worth a grain of salt knows that emotion drives decisions. Read more
In today’s marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed. Read more
Being positive is not easy. Optimism requires effort. In the famous words of Monty Python, “Some things in life are bad. They can really make you mad. Other things just make you swear and cu... Read more
