Welcome to 2019. We have connected cars and smart homes. We have devices that allow us to carry around every song ever recorded in our pockets. But...the largest entertainment company on the... Read more
One major point is worth focusing on, and that is the impact of this new phase of digital, which I (and many others) reference as the “Streaming Wars.” Read more
I am 100% certain that advertising works, but I am just as certain that it could be better. Advertising is persuasion. Advertising is messaging that resonates and media that targets. Messagi... Read more
The signs are there that cable companies are going to move toward a la carte offerings where you can package the stations you want and customise your offering. Read more
I’ve had many great insights bequeathed upon me from intelligent people, but there’s one piece that always stood out... A professor said if you want to be great in advertising and marketing,... Read more
You give up some of your info to access free content. You give up some info to access special deals and incentives. The issue is when you are not made aware of the ways your information is b... Read more
