Tag: Cory Treffiletti

I hate to waste things.  I hate wasting time,  and I despise wasting money. As an old media guy, I ...

There are two movies I, and probably most people around my age, quote when referring to marketing and sales: Glengarry ...

Are you genuine? In marketing, sales, the agency business and leadership, being genuine and authentic is a requirement.  When you ...

I was asked this question a few weeks back: “What can one do to become a strategist?” That's a great ...

How much time do you spend with dirty data? Are you even thinking about the time lost trying to clean ...

The customer lifecycle is almost as hot a buzzword as “big data” -  but what exactly is a customer lifecycle?  ...