Tag: Cory Treffiletti

The term “campaign” is outliving its purpose in the advertising and marketing world.  The concept is too linear and implies ...

I recently wrote a column about the evolution of the agency business that resonated with many of you. Still, a ...

The advertising business now changes about every 10-15 years. We’re at the tail end of the Media Era, about to ...

For all the talk of fragmentation in media, isn’t it funny how similar the digital media business is to the ...

Positioning a B2B brand in today’s age of cluttered technology start-ups can be a maddening endeavour, says Cory Treffiletti.  There ...

In 'Game of Thrones' there’s an epic quest to unite the Seven Kingdoms. In marketing, it’s quickly becoming the same ...