Tag: Cory Treffiletti

The role of the digital media planner is simpler now, says Cory Treffiletti. The ability to deliver subsets of the audience ...

What goes into an ad? This question used to be simple, but in today’s world, the lines are blurred between ...

OPINION: 2016 is shaping up to be an interesting year. If there’s one thing we can all absolutely agree on ...

The data-story debate has only just begun, but it has the potential to carry the same weight as that of ...

Maybe, just maybe, it’s time you stop referring to the mobile industry as 'mobile', because you’re simply perpetuating a silo ...

OPINION: Let’s be honest for a minute. My wife and I both love advertising. I watch ads on TV and ...