How digital media publishers can survive the next 25 years
Being a publisher ain’t easy. Your direct traffic is starting to decline, and you’re struggling to find new and innovative ...
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Tag: Cory Treffiletti
The death of display ads
Way back in Q1 of 2023, I wrote an article here that predicted the web will see a massive traffic ...
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The playbook for marketing AI is written
AI is here to stay. It was in play during the Super Bowl with multiple executions in the content, as ...
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The real reason cookie deprecation ‘isn’t a thing’ anymore
This is the last time you will ever see me write about cookie deprecation. Simply put, there is no such ...
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A quick aside about fact-checking vs. critical thinking
Coming out of CES there was a lot of news, but the piece of news I found most surprising for ...
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30-second spots aren’t dead
Can you recall all the times over the years where people have been proclaiming the 30-second spot dead or dying? ...
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