Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they must also understand the customer metrics that drive the profitability... Read more
Advertising is changing fundamentally. It is being significantly challenged by internal and external forces such as an ongoing global economic crisis and increased measurability which are ha... Read more
In a world of measurable marketing initiatives, what exactly constitutes a successful campaign? You design a great ad. People click on it. Objective met? Unlikely. Online media planner, Mich... Read more
Perhaps you don’t need your contract anymore? Perhaps you simply can’t afford it. The good news is that you can cancel the contract, says Amanda Patterson. Find out how. 1. Did you know that... Read more
Over the last few years, South African legislation has slowly started catching up with electronic communications, and I had high hopes that the Protection of Personal Information Bill (POPI)... Read more
Caryn Gootkin wonders if she has bitten off more than she can chew in her quest to understand and advise her clients how to comply with the legislative imperative to communicate with consume... Read more
