Tag: CPA

The ACA and CPA have raised key concerns on behalf of industry stakeholders in SA’s advertising and television commercial production ...

Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they ...

Advertising is changing fundamentally. It is being significantly challenged by internal and external forces such as an ongoing global economic ...

In a world of measurable marketing initiatives, what exactly constitutes a successful campaign? You design a great ad. People click ...

Perhaps you don’t need your contract anymore? Perhaps you simply can’t afford it. The good news is that you can ...

Over the last few years, South African legislation has slowly started catching up with electronic communications, and I had high ...