The currency of the idea and the technology Kool Aid
“Ideas are not that special anymore”. This statement, appearing as a sub-heading in Louis Eksteen’s piece The new agency mindset, ...
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Tag: creative agency
Thinking outside the creative paradigm
In 2010 the International IBM CEO survey came out with a surprise finding;it found creativity was the number one characteristic that ...
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Competing for the future
I was recently asked to do a talk at the University of Johannesburg entitled, ‘What does the future ad agency ...
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