The winners of the 2021 Financial Mail AdFocus Awards have been announced. Joe Public United Johannesburg was awarded as the Overall Agency of the Year. Read more
WPP has been named as The Coca-Cola Company’s global marketing network partner as part of a relationship that will span more than 200 markets around the world. Read more
Are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they be asking of the marketers who approach them? Read more
In the advertising and marketing eco-system, intermediaries play a role that can actually be seen and valued in the work that their marketing clients produce. Read more
Duma Collective is the new lead creative communications agency for the MultiChoice Group. Read more
The mere fact that your ad was liked by its audience is not evidence that the ad was in any way effective. Liking is not a measure in anybody’s marketing textbook, of effectiveness. Read more
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