Are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they be asking of the marketers who approach them? Read more
In the advertising and marketing eco-system, intermediaries play a role that can actually be seen and valued in the work that their marketing clients produce. Read more
Duma Collective is the new lead creative communications agency for the MultiChoice Group. Read more
The mere fact that your ad was liked by its audience is not evidence that the ad was in any way effective. Liking is not a measure in anybody’s marketing textbook, of effectiveness. Read more
If we want to drive business growth in 2021, if we want this year to be really different, we need to be proactive, not reactive. We need to move out of last year’s shadow. Read more
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can open the door to new ideas and help set a benchmark to work to... Read more
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