Tag: creative agency

At a recent IAS master class for our agency subscribers, Gillian Rightford, well known lecturer and advisor in the advertising ...

There is a disagreement as to whether it is better to work with a full-service media agency with digital input ...

On one side of the bookshelf, you have an ever growing pile of historic business best sellers with promising titles ...

The digital revolution has brought a new face to media agencies, which they must embrace, writes Melina Meletakos. “Media is ...

We live in interesting times, driven in particular by technological advances and as such, agencies and their clients have to ...

“Ideas are not that special anymore”. This statement, appearing as a sub-heading in Louis Eksteen’s piece The new agency mindset, ...