If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, we saw a decoupling in the two elements we have always believed make up brands. As fellow Spinner Cory Treffiletti said recently: “You have to satisfy the emotional quotient as well as the logical quotient for […] Read more
It’s easy to believe the world is a stupid, cold and cruel place. We’ve been told as much by our leaders. On many days in our very recent memory, it’s hard to argue that the world isn’t going to hell in a handbasket. But all things are relative. And if we look at statistics alone, […] Read more
If you want innovation, go to Switzerland. According to the Global Innovation Index, the Swiss are the most innovative people on the planet. Next is the UK., then Sweden. The Dutch are pretty damn innovative, too, coming in at number four. Then you have the good old USA rounding up the top five. Gord Hotchkiss […] Read more
On one side of the bookshelf, you have an ever growing pile of historic business best sellers with promising titles like In Search of Excellence, Good to Great and Built to Last. Essentially, they’re all recipes for building a highly effective company — strategic blueprints for success, writes Gord Hotchkiss. On the other side of […] Read more
Jennifer in Paradise: It’s a picture that’s become iconic in the history of digital imagery. It shows a topless woman with her back to us, sitting in the blue waters of Bora Bora and gazing towards the island of To’opua. Gord Hotchkiss looks back on 25 years of Photoshop. But it’s not what the picture […] Read more
The stakes are currently being placed in the ground. The next great commodity will be data — and you can already sense the battle beginning to heat up, says Gord Hotchkiss. Consumer data will be generated by connections. Those connections will fall into two categories: broad and deep. Both will generate data points that will […] Read more