Who’s lighting a fire on Heritage Day?
With the arrival of democracy in South Africa, Heritage Day replaced Shaka Day with the intention of creating a moment ...
Read moreDetails
Tag: culture
Memes are not enough
The term “cultural relevance” is all the buzz, But is it really culturally relevant when a brand simply hops on the latest ...
Read moreDetails
MIC is rewriting the rules of marketing and culture, giving access to all
What does it take to craft work that truly connects not just with consumers, but with communities, identities, and lived ...
Read moreDetails
Shaka iLembe: finally, a TV series on the Zulu king that’s true to language and culture
Shaka Zulu is one of the most storied figures in South African history. Believed to have been born around 1787, ...
Read moreDetails
You don’t create culture, but you are invited
In today’s fast-paced world, brands are in a constant race to remain relevant. But true relevance doesn’t come from chasing ...
Read moreDetails
Diwali: A sacred Hindu festival or influencers’ viral opportunity?
Deepavali or Diwali (depending on your lineage), the Festival of Lights, is a celebration of light triumphing over darkness, good ...
Read moreDetails
