Sexy new tool, ROAD, set to revolutionise OOH planning
Out of home media has long been undervalued in relation to other media, simply because it is so difficult to ...
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Tag: Daniel Cuende
Outdoor Measurement Council updates stakeholders on audience research
South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...
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Briefly… OOH media research under spotlight at Pamro conference
In the past few years, methodologies for measuring Out of Home (OOH) media have been rapidly evolving. Delegates at the ...
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Game-changing research model for SA’s OOH industry
It’s long been a fact that South Africa hasn’t had an effective or viable means of measuring out of home ...
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