Out of home media has long been undervalued in relation to other media, simply because it is so difficult to measure. As everyone knows, marketers no longer buy media, they buy audiences, an... Read more
South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by integrating big data and new technolo... Read more
In the past few years, methodologies for measuring Out of Home (OOH) media have been rapidly evolving. Delegates at the Pamro conference taking place in Dar es Salaam from 23 – 26 August wil... Read more
It’s long been a fact that South Africa hasn’t had an effective or viable means of measuring out of home (OOH) media. The sector made do with a few survey questions about OOH that were attac... Read more
