Tag: Daniel Cuende

Out of home media has long been undervalued in relation to other media, simply because it is so difficult to ...

  South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...

In the past few years, methodologies for measuring Out of Home (OOH) media have been rapidly evolving. Delegates at the ...

It’s long been a fact that South Africa hasn’t had an effective or viable means of measuring out of home ...