Is the brief dead?
Every agency knows the email. A brand reaches out asking for a proposal and a budget. Within hours, teams are ...
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Tag: Davina Malan
Why client relationship management is the true currency of PR
In public relations, it’s easy to think that success is measured by meeting the business needs of our clients, but ...
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Continuous learning is the key to a thriving PR career
There have been significant changes over the course of my public relations career spanning two decades. In the early days, ...
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