Sport and social media’s rocky relationship is safe … for now
Sports clubs and players are without doubt the giants of social media. Facebook, Twitter, Instagram and YouTube have a mindboggling ...
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Tag: digital
Omnichannel is the new normal
As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential ...
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The rise of programmatic buying: Digital, TV, radio and beyond
The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here ...
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Intelligent print advertising still seems very powerful
Print advertising still works, but only if it is approached in the right way. The people in charge of print ...
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The rise and rise of Influencer Marketing
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as ...
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Trust in digital technology will be the internet’s next frontier, for 2018 and beyond
After decades of unbridled enthusiasm – bordering on addiction – about all things digital, the public may be losing trust ...
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