IAB SA outlines five point plan for digital market
In January this year, the Digital Media and Marketing Association (DMMA) rebranded as the Interactive Advertising Bureau South Africa – ...
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Tag: DMMA
Briefly… Bookmarks workshops diarised
As a prelude to the glittering awards ceremony on 14 November at Cape Town’s Artscape Theatre, the Bookmarks’ Power of ...
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An evolution in digital media planning
Digital media planning has been given a boost with the announcement for the Digital Media and Marketing Association that audience ...
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Digital advertising: bridge media, get feedback, iterate message, collect relationships
There is no doubt that in order to stay ahead of the game advertisers are increasingly embracing digital mediums. Newspaper ...
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Fourteen million internet users in South Africa
South Africa’s Digital Media and Marketing Association (DMMA) has figured out a new, more accurate, way of measuring the country’s ...
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National Association of Broadcasters on Saarf resignation
The National Association of Broadcasters’ decision last week to resign from the South African Audience Research Foundation (SAARF) caused a ...
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