PR is an engine for growth, trust and competitive advantage for SMEs
For small and medium-sized businesses, particularly in the technology sector, an investment in PR and digital marketing becomes crucial to ...
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Tag: DUO Marketing + Communications
Investment in graphic design is no longer optional for data led marketing results
The growing preference for digital platforms and visual content has transformed graphic design in the public relations and digital marketing ...
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Talent acquisition and retention: Getting the balance right
Talent acquisition is only one half of the coin, the other is retention, and so when we consider the great ...
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Five steps to turning your website into a lead-generating machine
B2B technology marketing has undergone tremendous change in the past few years. A shrinking sales force, the rise of remote ...
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Five key considerations for B2B tech brands looking to scale PR in Africa
While the changes over the past year have created a conducive environment for technology companies with highly-relevant products and solutions ...
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LinkedIn is key to effective B2B digital marketing in 2020
LinkedIn is the fifth most popular social media platform behind behind YouTube, Facebook, Instagram and Twitter, and continues to register ...
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