‘People do not listen to radio ads, they listen to what interests them… sometimes it’s a radio ad’
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, ...
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Tag: Eardrum
Xpanding the brand on radio
Jacaranda 94.2 has launched a project to encourage, and educate, first time advertisers on radio. Called BrandXpand, it is a ...
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