Jacaranda 94.2 has launched a project to encourage, and educate, first time advertisers on radio. Called BrandXpand, it is a new business development initiative to introduce small to medium size businesses to radio as an advertising medium.
The station’s commercial director, Warren Bedil, says many “small to medium businesses definitely need education on radio advertising as they are not aware of the power of Jacaranda 94.2 and the radio medium as a whole”.
Bedil says the idea for hosting BrandXpand seminars was created when Jacaranda 94.2 and its sales house, Radmark, “evaluated ways of using unsold inventory on the station to give companies like these a good taste of radio, and the ROI results it offers, without incurring large costs”.
The seminars kick off from the week of February 20. Jacaranda 94.2 and Radmark will use unsold inventory in a special offer to a selected group of prospective clients.
“Unsold inventory differs from month to month and our discounts are over 60% for the period of the BrandXpand Seminars,” says Bedil. “The seminars will be facilitated by international guest speaker, Roy Hawker.
“Roy will be doing a media presentation on the power of radio and about ‘Getting a far better return on your advertising investment’. The presentation will also talk through the Principles of Influence and Persuasion and give practical advice on how it can be applied both to advertising and customer interactions,” Bedil says.
They will be joined by world-renowned creative writer, Ralph van Dijk. “Ralph Van Dijk is the founder of a company called Eardrum. He writes campaigns for, amongst others, McDonald’s, Kelloggs, and Johnson and Johnson.
“He has creative agencies in Australia and England and will be doing creative diagnostics with the branding clients, teaching them how to more effectively market their business,” Bedil explains.
Bedil says Project BrandXpand is about converting small and medium businesses to radio advertising.
For more information or to book contact Candice Hess at Radmark on (011) 236 6691
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