‘People do not listen to radio ads, they listen to what interests them… sometimes it’s a radio ad’
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, ...
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Tag: Ralph van Dijk
Briefly… Jacaranda FM and Mediamark to host annual BrandXpand initiative
Jacaranda FM with its sales arm, Mediamark will be hosting the annual BrandXpand initiative from Monday 23 February to Thursday 26 ...
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Xpanding the brand on radio
Jacaranda 94.2 has launched a project to encourage, and educate, first time advertisers on radio. Called BrandXpand, it is a ...
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