If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, the brief should be turned on its head to be resolutely customer focused... Read more
Jacaranda FM with its sales arm, Mediamark will be hosting the annual BrandXpand initiative from Monday 23 February to Thursday 26 February 2015 at the station’s broadcast centre in Midrand.... Read more
Jacaranda 94.2 has launched a project to encourage, and educate, first time advertisers on radio. Called BrandXpand, it is a new business development initiative to introduce small to medium... Read more
