BrandXpand is a business development initiative targeted at small to medium size businesses with the aim to broaden their understanding into a good taste of radio and the return on investment it offers. This is aimed at non-traditional advertisers, offering them expert advice on content and timing at the hand of South Africa’s leading radio sales house, along with an optimum combination of call-to-action and brand advertising at a significantly reduced rate.
“BrandXpand is there to encourage and educate, especially first time advertisers. We will use unsold inventory in a special offer to those in attendance. Unsold inventory differs from month to month and our discounts are over 60% for the period of the BrandXpand seminars,” says Kevin Fine, general manager of Jacaranda FM.
Joining Jacaranda FM and Mediamark is Roy Hawker, an international guest speaker from Australia who will be hosting a series of seminars on the power of radio and ‘getting a far better return on your advertising investment’. The presentation talks through the ‘Principles of Influence and Persuasion’ and gives practical advice on how it can be applied both to advertising and customer interactions.
Joining him is Ralph van Dijk, the founder of Eardrum, a company best known for writing campaigns for McDonalds, Kelloggs and Johnson & Johnson.
Jacaranda Broadcast Centre: 89, 14th Road, Erands Gardens, Midrand
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