From shelf to screen: dentsu SA leads South Africa’s retail media revolution
Retail Media is quickly becoming one of the most important channels in South Africa’s digital economy. By allowing brands to ...
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Tag: ecommerce
AI-led businesses ignore humans at their peril
Ironically, over-digitisation has driven shoppers to seek human help and care in physical spaces – with an overwhelming 93% of ...
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AI-fuelled retail media opens new performance marketing frontier
Retail media has emerged as an advertising powerhouse in the international market, becoming a major revenue generator for players such ...
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Still targeting the same audiences?
Still building campaigns around the same old audience segment? You’re not alone – most marketers are. Not because it’s working, ...
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Beyond retail media: Biggest digital opportunity hiding in plain sight
You’ve probably heard the term 'commerce media' – but what is it really? And why should South African businesses across ...
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WPP appointed global shopper marketing partner for Heineken
WPP has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, ...
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