It should be possible to extrapolate subscriber data into product or service interests. And then to create strategic alliances with suppliers in order to be able to offer subscribers goods a... Read more
That South Africa’s magazine sector has issues to deal with is clear, clearly the black and white issue of race is not one of them; diversity, all agree, is a key element of long-term sustai... Read more
Lessons learned about magazine media after a year of sitting on the FIPP board, and what's going to happen in the sector in 2019 Read more
On Black Friday and Cyber Monday specifically, Everlytic sent out 35.3 million marketing emails, some of which had a click-through rate of 24.5% (compared to the local average of 3.46%). It’... Read more
Brands looking to be true ‘category leaders’ need to begin building a ‘change or die’ mentality to their category leadership playbooks. Read more
Management’s key objective is to grow e-commerce to profitability, develop the core segments (classifieds, etail, payments, online food delivery) into $5 billion to $10 billion businesses. Read more
