Advertising with an agenda: Is SA ready for ‘hackvertising’?
Three brand gurus talk branded content, and how to get it just right.
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Tag: Enzo Scarcella
The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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Marketing masters share their secrets
The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the ...
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What do advertisers want from media agencies?
The relationship between client and agency is pivotal to this industry. Melina Meletakos asks key advertisers what they want from ...
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The changing appetite for media
Word has it that people’s choice of media has changed. The Media asks marketing leaders to share how their media ...
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