In 2021 we shall see more brands - especially lifestyle ones - becoming more actively engaged players in the esport space. Read more
Covid-19 pushed some industries two to three years ahead of their expected timelines. Apps have been a case in point... consumers downloaded an astounding 218 billion apps in 2020. Read more
An activation conceptualised and implemented by Toyota's newly appointed activation and sponsorship agency, Brand Inc, has revealed great ROI. Read more
The Media Online’s weekly round up of people, account and business moves in media. Read more
For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing option. Read more
