Harnessing social media to fuel the top & bottom of your marketing funnel
“Wow, your Facebook News Feed is filled with pictures of your friends’ kids!” said my 26-year-old brother-in-law after glimpsing my ...
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Tag: Facebook
‘Social is all about content rivers and news feeds’
The average content posting by an advertiser on a Facebook page has a shelf life of about 18 hours, according ...
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Facebook mobile advertising now in SA
Facebook’s mobile advertising is now available in South Africa. Launched internationally in February, it has proved popular with global advertisers, ...
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Briefly…dotJWT provides Facebook fan sentiments research
Digital specialist dotJWT has undertaken a proactive research project focusing on South African consumer views on Facebook following the social ...
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Steers takes to Facebook to apologise for burger ‘carnage’
Steers has used its Facebook page to apologise to South Africans for its disasterous R10 burger special that saw a ...
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Social media: 70% hype, 30% business opportunity
The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business, writes Cory ...
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