SABC and Vodacom partner to increase access to World Cup coverage
The SABC has partnered with Vodacom South Africa to expand access to the FIFA World Cup 2026 through affordable data ...
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Tag: FIFA World Cup
Turning crisis into a super campaign: Lessons from KitKat
Turn crises into content opportunities: Reframe low-risk disruptions as compelling stories that drive attention and conversation. Make audiences participants: Interactive ...
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FIFA World Cup is a global cultural exchange. How will that work in Trump’s America?
The World Cup drives global cultural exchangeThe 2026 tournament will connect millions through shared fan experiences, travel and international interaction ...
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The All Blacks are coming! Who cares?
Rugby leads South African sports viewership, ahead of soccer and cricket among the consumer class. Greater inclusivity and the “Siya ...
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FIFA’s TikTok deal marks shift in sports broadcasting
For the first time, FIFA will allow broadcasters to stream World Cup content on TikTok and YouTube. The move marks ...
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Patriotic marketing: From cheers to (legal) tears
Excitement will abound on 11 June 2026, when South Africa takes on Mexico in the highly anticipated 2026 FIFA World ...
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